Market Disruption: Pokemon GO Edition
Pokemon GO has revolutionized the gaming industry, leveraging augmented reality (AR) technology to create an immersive experience that seamlessly blends digital and physical worlds. Its economic impact has been profound, driving a surge in smartphone sales and accessories, boosting tourism and retail revenues, and creating new job opportunities in AR development and support services. The game’s innovative “freemium” model, offering both free and paid features, has generated significant revenue through in-app purchases, while stimulating the development of complementary products and services.
